The 7 Pillars of a Profitable Practice Course

(9 customer reviews)

If you have a coaching business, you’re not just a coach—you’re also an entrepreneur. If you want to succeed, you must know how to structure your business and market yourself effectively.

But for many coaches, this doesn’t come naturally. The good news is that even with zero entrepreneurial experience, you can learn to construct a thriving business.

The 7 Pillars of a Profitable Practice Course reveals the seven essential elements on which truly successful, scalable practices are founded. This is a system for any coach or therapist who wants to positively impact the lives of many and have a profitable career doing so.

$ 950

A course on building a profitable practice in seven steps.

You will learn a unique framework based upon insights from more than 140 successful coaches that you can apply to break through your income ceiling and grow your practice.

This package includes:

  • 'The 7 Pillars' Business Masterclass - a video course featuring over 3 hours of content exploring the 7 pillars in-depth, with specific examples of how coaches with flourishing practices have applied the 7 Pillars framework.
  • 'The 7 Pillars' eBook - A 200-page handbook (in eBook formats) that uncovers the seven essential elements on which truly successful, scalable practices are founded
  • 'The 7 Pillars' Workbook - An 85-page workbook to instantly implement the 7 Pillars framework for your business with this step-by-step action plan.


  • [Bonus] SEO for Coaches. Quickly learn how to make clients discover and connect with you online with this 44-page bonus book
  • [Bonus] 'The 7 Pillars' in Audiobook format to elevate your reading experience, or learn while multi-tasking.

Learn and implement proven methods to scale your business.

  • Get more clients, the easy way.

    Learn how to attract more of your dream clients and become a lifelong source of value to them, rather than endlessly chasing half-hearted leads or wondering when the next referral will come along.

  • Scale your practice, help more people.

    Realize your full potential impact while creating multiple revenue streams. Escape the “hours for money” mindset and scale your practice using proven ideas for helping even more clients without more unpaid hours.

  • Earn with your own coaching programs.

    Clone yourself as a coach by creating your own scalable signature program. Learn a transformative framework for productizing your services and start earning more while working less.

  • Draw visitors to your website.

    Start getting noticed with a website that stands out from the competition. Turn more leads into clients with a funnel that converts and spend more time doing what you truly love: coaching.

  • Become confident in your pricing.

    Understand the key mistakes that hold even the most experienced coaches back from achieving their financial goals. Discover the pricing strategies that successful coaches use and put them into practice to break through your income ceiling.

  • Build your dream team, cost effectively.

    It's time to remove the biggest bottleneck to your practice growth: you. Learn the do’s and don’ts of assembling a dream team that will help you scale, freeing you up for the work that matters most.

The 7 Pillars of a Profitable Coaching Practice introduces a framework for building a successful, scalable practice by helping you think like an entrepreneur as well as a helping professional. You will learn how to implement these building blocks or “pillars” into your business to attract more clients, run your practice more efficiently, and scale up your practice successfully.

The 7 Pillars course is for all practitioners who want to fully commit to building the practice of their dreams. Whether you are building a new practice from scratch or an established practitioner hoping to increase your impact and revenue, this system will give you a step-by-step framework for doing so.

It is not necessary to have your own coaching practice (yet) to benefit from The 7 Pillars framework. As a matter of fact, if you are armed with this knowledge before you start, you can prevent making a lot of mistakes that starting coaches typically make. It is very beneficial to at least have an idea of the kind of people you want to help and what you want to help them with.

First, this is a holistic system that addresses the fundamentals of successfully building and scaling any practice, rather than a course specific to only one aspect (e.g. marketing). Second, the system is designed to work in line with your unique vision, rather than trying to force you into a one-size-fits all approach. Third, The 7 Pillars breaks down seemingly complex concepts into manageable steps that you can implement right away. Fourth, this system is based upon data gathered from over 140 coaches, as well as more than ten years of trial and error ourselves. In addition to the practical and commercial side, we also address psychological barriers which are frequently the biggest barriers for coaches looking to take their practice to the next level.

This system is designed to be valuable to practitioners at every stage of their journey. If you have a mature and successful practice (congratulations!), then you will benefit from learning about automating and outsourcing components of your business, as well as strategies to create or scale passive income streams. In addition, if you are a seasoned practitioner but could still benefit from brushing up your marketing skills, then this course is definitely for you!

The course will be pre-recorded, meaning you can complete it at your pace and whenever suits you.

Not at all. You will have lifetime access to all the course materials.

Yes, there is. This is included as a bonus.

Absolutely not. The 7 Pillars is a perfect introduction to building and marketing your business when you have no entrepreneurial or digital marketing experience. This eBook is full of practical and directly applicable advice that can be implemented by any coach who wants to make sure their business stands out and thrive in a busy online marketplace.

Yes, you can request a refund within seven days of purchase if this eBook isn’t suitable for you.

Absolutely! Send Lucy, our Practitioner Success Manager an email at and she will gladly take care of you. Alternatively, you can call us on 1-424-272-1280 (our working hours are 9am-6pm EST, Monday - Friday). We look forward to hearing from you.

  1. Anna Katharina Schaffner, PhD, RN, MSN, MBA

    Seph’s The 7 Pillars of a Profitable Practice is a must-read for any coach wishing either to set up or dramatically to scale up their business. It is full of extremely practical and directly applicable advice. Seph shares his wisdom on finding your purpose, niche and ideal clients, on marketing and websites, and on leads, info-products and client retention. I read The 7 Pillars in one go, rethought my entire approach to coaching, and immediately redesigned my website.

    Anna Katharina Schaffner, PhD, RN, MSN, MBA Coach, Writer, Professor of Cultural History, Certified Executive Coach

  2. David Penglase, MBA

    Whether you’re a veteran life coach, relatively new to coaching or thinking about starting out as a coach, in The 7 Pillars of a Profitable Practice, Seph opens up the doors to his years of invaluable experience and provides a blueprint on how to build a successful coaching practice, sharing the 7 pillars upon which he built – his world-class, evidence-based, online life coaching and life coach support resource centre.

    David Penglase, MBA Behavioral Scientist and Author of Intentionomics

  3. Kathryn Britton, MAPP

    Like many other coaches, I find marketing very difficult. My discomfort is particularly acute right now as I prepare to launch my own book. What a relief to dip into The 7 Pillars of a Profitable Practice by Seph Fontane Pennock. It is like having a partner by my side who clearly loves marketing and wants me to benefit from his expertise.

    Kathryn Britton, MAPP Author, Executive Coach

  4. Kyna Teresa Teei

    Above and beyond once again. A gift of great value for many at this time. Clear & simple pillars to go from a job to a business and deliver quality over quantity. So happy to have read this and to have a copy. The value this brings… I have not seen a book like this as of yet. Practice those pillars and many doors of success will open. Thank you 🙏 This can make an amazing difference in the lives of many.

    Kyna Teresa Teei Author, Natural Therapist

  5. Lennart Gehl, MSc.

    This book precisely summarizes how to rethink a coaching practice as a coaching business. It feels like one is given a long-needed leg-up. Every practitioner who is on the lookout for a framework that walks one through the jungle of building a resourceful, state-of-the-art, online-driven and yet sustainable coaching business, should read this.

    Lennart Gehl, MSc. Flow & High-Performance Coach

  6. Mahesh Pamnani

    Loved this book. Very practical easy-to-read step-by-step manual for trainers, training companies, coaches and aspiring coaches who love to help people and want to reach more people through their work and especially those who struggle to make money. The logic and the steps (pillars) are explained in plain language which made a lot of sense to me.

    Mahesh Pamnani Chief Happiness Officer, Workplace Wellness Coach

  7. Nadja El Fertasi

    Every time I think that I have enough knowledge, I am humbled by the knowledge brilliant minds have to offer. The 7 Pillars of a Profitable Practice is by far one of the most practical, insightful and valuable books I have read on how to position and grow my business. As soon as I finished reading and got over my embarrassing aha moments, I felt a surge of excitement to change the way I market my services.

    Nadja El Fertasi Consultant, Founder Thrive with EQ

  8. Natasha Facci, BBA

    This book is brilliant. It’s refreshing to finally read a practical and pragmatic guide to building and running a successful coaching business based on real lived experience. As I have begun to implement these pillars into my business, I have noticed real positive changes. Thank you for sharing your learnings with us, Seph.

    Natasha Facci, BBA Executive Coach, Facilitator

  9. Shalini Bindal

    Using the 7 pillars E book gave me a new perspective on how to market my services as a Coach. I read it every time I feel the need to change my offerings. I was struggling with how to promote my coaching business without paying a bomb to the “digital marketers” out there. More than anything else, it broke down the whole marketing of coaching services into small, practical, doable steps. Currently, I am in the process of redoing my website based on my learnings from the 7 pillars book. I can’t thank you enough for this truly wonderful book. It’s a blessing for coaches like me who have all the credentials and passion but don’t know how to reach their dream clients.

    Shalini Bindal Professional Coach

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