Maximizing Strengths Masterclass©

(6 customer reviews)

The Maximizing Strengths Masterclass is a comprehensive 6-module coaching package. With this masterclass, you will help clients realize their unique potential; to do what energizes them, makes them feel authentic, and deliver optimal performance.

$ 750

Become a strength-based practitioner and enhance your professional development with the exercises, coaching videos, presentations, and structured activities included in this online masterclass.

If you’re passionate about developing yourself and helping others to leverage their personal strengths, the Maximizing Strengths Masterclass is for you.

  • Live recordings of the Maximizing Strengths Masterclass
  • Practitioner handbook (ebook in epub and PDF)
  • Workbook including 17 exercises for your participants (PDF)
  • Train-the-Trainer videos for each lesson (19 videos)
  • Community-section to interact with fellow practitioners
  • 19 PowerPoint presentations for teaching and workshops
  • Recommended books, articles, movies, videos and quotes
  • Lifetime updates
  • Support & Ask the Instructor Anything


  • Earn a Certificate of Completion
  • Second Wave Positive Psychology Module
  • Extended Usage Rights

What you will achieve:

  • Help other people use their strengths to find and enjoy more things they are naturally good at
  • Add strength-focused training to your professional coaching arsenal
  • Easily build your own workshop, training program, and treatment plan for clients
  • Grow your practice by mastering strength-based coaching skills
  • Apply strength-based practices that are backed up by science
  • Discover how developing and optimizing strength provides a direct gateway to happiness and improved subjective psychological well-being
  • Become a sought-after practitioner with this unique set of tools at your disposal
  • 1


    This module gives you an in-depth understanding of the field of positive psychology and second-wave positive psychology, providing a foundation for strength-based practice.

  • 2


    This module gives you deep insight into the concept of strengths, their key ingredients, and the interplay between strength, weakness, and learned behavior.

  • 3

    Strength Awareness

    This module will teach you how to use a diverse range of techniques to structurally increase awareness of personal strengths.

  • 4

    Strength Mindset

    In this module, you will learn the impact of the client’s beliefs on strengths and the importance of cultivating a growth rather than a fixed mindset on strengths.

  • 5

    Benefits of Strengths

    You’ll discover the widespread benefits of strength use and become able to assess and articulate how strengths can impact your clients in both the short and the long term.

  • 6

    Strength Development

    By introducing strength regulation and the pitfalls of underuse, misuse, and overuse of strengths, you will learn to effectively develop strengths to realize lasting change.

A total of 8* CCE units are available for completing the Maximizing Strengths Masterclass.

In order to receive a certificate confirming course completion with the number of CCE credits awarded, you will need to complete every lesson and take a multiple-choice comprehension test. To receive your certificate, please send an email request to, and our team will verify your successful completion of the masterclass and issue your certificate. is approved by the International Coaching Federation to sponsor continuing education for coaches. maintains responsibility for this program and its content.

* Please note that 3 of these credits are awarded for completing An Introduction to Positive Psychology, which is included as part of the Maximizing Strengths Masterclass. However, you can only receive a total of 3 credits for completing An Intro to Positive Psychology once. If you complete multiple masterclasses from, you will encounter the introductory module multiple times, but you will only receive CCE credits for An Intro to Positive Psychology the first time you complete it.

Psychologist and researcher Dr. Hugo Alberts (Ph.D.) has been exploring the scientific side of positive psychology for the past 10 years, with 20+ academic publications on this topic, including strengths. As a practitioner, positive psychology is at the heart of his work with a diverse range of clients.

His aim is to give people both the psychological perspective and the hands-on tools that have proven to increase mental well-being through the practice of positive psychology.

The Maximizing Strengths Masterclass© introduces a new, science-based method for understanding and applying positive psychology. In comparing human functioning to a captain’s interaction with the different elements of a sailboat, this method:

  • Offers a ready-to-go method for applying positive psychology
  • Gives clients an intuitive way to share experiences
  • Creates a clear structure in the vast field of positive psychology
  • Provides hands-on tools to put this method into practice

A formal or informal training background in positive psychology is not essential in order to follow this masterclass. We have a broad range of customers, including teachers, psychologists, life coaches, HR specialists, business leaders, fitness coaches, etc. The more experience you have in coaching or practicing positive psychology, the better the foundation you have to build on during and after this training.

Yes. Upon purchasing this masterclass, you will be taken to the online learning environment, where you can start following the masterclass at your own pace.

This masterclass is Intermediate level. It introduces the latest concepts about strength maximization, which will enable you to develop a new set of skills and apply what’s required for your specific goals or practice. If you are new to the field, you’ll get a head start, and if you’re more experienced, it will add a new modality to add to your professional arsenal.

There are no specific time frames or deadlines for completing this masterclass. The learning environment and materials can be accessed online in your own time and completed at your own pace from the comfort of your own home or office. Upon completing all of the lessons, you can download your certificate of completion from the learning environment.

Yes. All the content for this masterclass has been developed by academics with both a scientific and practitioner background. An extensive science-based handbook is provided that includes all references and credits to the work of researchers in the field.

This coaching method addresses human functioning at its most fundamental level. Therefore, this method is not restricted to working with any age group or target population. The sailboat metaphor is currently being used with juvenile delinquents, adult employees, and regular coaches. As a practitioner, you can use the acquired knowledge and tools and adapt them if necessary to be suitable for your specific professional situation.

The Maximizing Strengths Masterclass© is an online resource only. Upon purchase, you will receive full, lifetime access to the online learning environment, including all the materials that you can download and print as you see fit. At the moment, we do not offer hard copy materials.

Yes, there are a total of 8 CCE units available for this program. is accredited to offer CE credits to psychologists by the International Coaching Federation (ICF).

The price is in US dollars $ (USD).

This masterclass contains 6 hours of video content, including additional in-depth written material (and instructions). You can choose to follow all of the modules or complete only the ones relevant to your specific professional needs. Depending on how thoroughly you choose to study the content, the material provided in this masterclass will take approximately one week of full-time self-study.

Yes, but to promote good practice, please note that you are advised to use this masterclass, guiding materials, and the coaching method introduced within the boundaries of your professional expertise. For instance, if you are a certified clinician, you are advised to use the training within your field of expertise (clinical psychology). Likewise, a school teacher may use the tools in the classroom, but it would not be advisable to use the tools provided for clinical populations.

This masterclass was designed, built, and is still being expanded, by a team of seven positive psychology academics and practitioners, with the help and expertise of some of the top researchers in the field. It’s an initiative of, a collective dedicated to the power of positive psychology to improve lives in homes, offices, and communities everywhere. It was founded by Dr. Hugo Alberts and Seph Fontane Pennock.

Upon purchase of this product, you will be granted the Extended Usage Rights. In short, this means that you are allowed to use the materials in this masterclass and affix your own name and brand on the part of the materials aimed at the client in the context of your own business, practice or professional services for teaching, coaching, counseling, and therapeutic purposes. When in doubt, please contact us at

No, unfortunately, it is not possible to pay in installments. The total amount can only be completed by credit card on the checkout page in one go.

Absolutely! Send Lucy, our Practitioner Success Manager an email at and she will gladly take care of you. Alternatively, you can call us on 1-424-272-1280 (our working hours are 9am-6pm EST, Monday - Friday). We look forward to hearing from you.

  1. Michael Scarpone, MS, BCC, CEC, CHC

    I have just recently finished the Maximizing Strengths course and it is one of the most engaging and powerful learnings I have been involved with.  I have often been an advocate of asset building in my clients.  The methodology used to focus and build on strengths has been something I have been looking for in a program.

    Michael Scarpone, MS, BCC, CEC, CHC Consultant, Trainer, Scarpone & Associates Consulting

  2. Charlotte Del Signore

    The Maximising Strengths Masterclass is a highly practical and engaging evidence-based program that turns the focus towards your core qualities and away from your weaknesses. I’ve expanded my awareness of my strengths and practiced utilizing them more in my daily life. I’m now ready to start offering strength’s based coaching and workshops to all my clients so they too can regain power in their lives.

    Charlotte Del Signore Certified Career and Life Coach, Charlotte Del Signore Coaching

  3. Vivienne Duebbert

    Maximizing Strengths highlights the importance and ways of activating our strengths rather than focusing primarily on ameliorating our weaknesses. Dr. Hugo Alberts backs the content up with plenty of sources and techniques. I am very grateful to have found this platform.

    Vivienne Duebbert Speaker, Trainer, Mindset Coach

  4. Michelle Rios, M.A.

    Dr. Alberts does a wonderful job bringing the benefits of maximizing strengths to life, using simple yet effective exercises, and adds a practical element that is truly relevant.

    Michelle Rios, M.A.

  5. Glen Murdoch

    Wow! I have just finished working through the new Maximising Strengths masterclass and must say it is just outstanding. As a Trainer and Coach, it is so beneficial to tap into a finished product that allows me not only to facilitate each session but broaden my own knowledge base. The research is outstanding and the activities brilliant – I can’t wait for the next Masterclass!

    Glen Murdoch CEO and Founder The Life Coaching College

  6. Brooke Schnittman MA, PCC, BCC

    I have used Maximizing Strengths© to help my clients learn their top 5 strengths and maximize these to live a less stressful and chaotic life by focusing on what energizes them. My 7 coaches and our 100 active clients use these tools to feel more confident. I have seen individuals come back up to three years later saying they are still maximizing their strengths to live a more empowered life.

    Brooke Schnittman MA, PCC, BCC CEO/Founder of Coaching with Brooke

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