The Japanese concept of โIkigaiโ has exploded in popularity in the last half-century. It is often considered an antidote to the modern โmeaning crisisโ linked to rising rates of depression, substance misuse, divorce, and burnout.
This ultimate collection will enable you to:
- Become a strength-based practitionerโhelp clients realize their unique potential, find their 'why', and live a more fulfilled life.
- Learn the science behind meaning, values, and living authentically.
- Easily deliver your own 1:1 coaching, group training, or workshop(s) with our ready-to-go, fully customizable training templates.


















Michael Scarpone, MS, BCC, CEC, CHC โ
I have just recently finished the Maximizing Strengths course and it is one of the most engaging and powerful learnings I have been involved with.ย I have often been an advocate of asset building in my clients.ย The methodology used to focus and build on strengths has been something I have been looking for in a program.
Charlotte Del Signore โ
The Maximising Strengths Masterclass is a highly practical and engaging evidence-based program that turns the focus towards your core qualities and away from your weaknesses. Iโve expanded my awareness of my strengths and practiced utilizing them more in my daily life. Iโm now ready to start offering strengthโs based coaching and workshops to all my clients so they too can regain power in their lives.
Vivienne Duebbert โ
Maximizing Strengths highlights the importance and ways of activating our strengths rather than focusing primarily on ameliorating our weaknesses. Dr. Hugo Alberts backs the content up with plenty of sources and techniques. I am very grateful to have found this platform.
Michelle Rios, M.A. โ
Dr. Alberts does a wonderful job bringing the benefits of maximizing strengths to life, using simple yet effective exercises, and adds a practical element that is truly relevant.
Glen Murdoch โ
Wow! I have just finished working through the new Maximising Strengths masterclass and must say it is just outstanding. As a Trainer and Coach, it is so beneficial to tap into a finished product that allows me not only to facilitate each session but broaden my own knowledge base. The research is outstanding and the activities brilliant โ I canโt wait for the next Masterclass!
Dael Gunterman โ
The Job Crafting Coaching Manual and workbook are excellent resources to help coaches and managers to support their clients or employees. They contain many diverse examples of the different ways to craft jobs. Every section also contains advice on how to apply the learnings, common pitfalls and risks, and helpful tips. The workbook activities are also supported by examples making it easy to comprehend from the client perspective. As a coach and as a manager, I would highly recommend this!
Margo Boske โ
The manual and workbook are very thorough. They take into account potential challenges and risks and give options on how to tackle them.The action plan you create with your coachee is through a simple and step-by-step approach, which makes it very tangible and doable to implement for the coachee. I will definitely use this template for highly sensitive clients who struggle with their current job!
Laura Soko โ
Sometimes business people donโt relate to positive psychology. Theyโre suspicious of it. They wonder how itโs really going to help them in their work. After following this masterclass, I feel confident explaining to management how to create an atmosphere that promotes well-being and meaningful work and make a direct connection with the bottom line. This can be a magnet for attracting top talent.
Josephine Tite โ
This has been a complete reboost in positive psychology for me. I now have so many ideas and practical tools to bring to my coaching and training business in Canada. I like that you have created a great environment to study positive psychology at an affordable price. The world is in great need ๐ Thank you for what you do.
Marc Castricum, Ph.D. โ
At first, I wasnโt quite sure whether this masterclass was for me because Iโm not a therapist and mostly work with business managers and employees. Soon I realized how much this knowledge will help to create an atmosphere at the workplace that will allow everyone to experience more meaning and feel more fulfilled at the end of the day.