PositivePsychology.com presents The Ultimate Ikigai Colletion©

Master the Science Behind ‘Ikigai’ and
Help People Unite Their Passion and Purpose

A complete set of time-saving resources to help clients identify their strengths,
find meaning, and discover their place in the world.

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EXPAND Your Expertise

Become an expert in this popular framework.

The Japanese concept of ‘Ikigai’ has exploded in popularity in the last half-century. It is often considered an antidote to the modern ‘meaning crisis’ linked to rising rates of depression, substance misuse, divorce, and burnout.

This ultimate collection will enable you to:

  • Become a strength-based practitioner—help clients realize their unique potential, find their 'why', and live a more fulfilled life.
  • Learn the science behind meaning, values, and living authentically.
  • Easily deliver your own 1:1 coaching, group training, or workshop(s) with our ready-to-go, fully customizable training templates.

Science-based resources by professionals for professionals.

Upgrade your expertise and become an Ikigai expert with nine online, video-based modules plus accompanying lectures, practitioner handbooks, client workbooks, train-the-trainer videos, exercises, tools, presentations, and recommended resources—all in digital format.

Study at your own pace in our seamless online learning environment. Adapt the content to create customized coaching programs suitable for everything from therapeutic settings to business environments.


Get the full collection and save 67%.

The ultimate framework to help others find meaning, purpose, and fulfillment.

  • Learn to help others use their strengths to find and enjoy more things they are naturally good at.
  • Grow your practice by becoming a sought-after practitioner of this powerful, popular, in-demand concept.
  • Help people make life and career choices that align with their strengths and values to find their true calling.
  • Coach individuals and groups to align their passion with what the world wants and build a rich, satisfying life.
  • Confidently apply the science behind meaning so clients can identify what makes them thrive and move toward it.
  • Scale your business through courses and workshops that connect people with their values so they feel more fulfilled.
  • Become an expert

    Become an expert and master the field at its deepest level. Includes instant lifetime access to all resources, included two online masterclasses.

  • Master an intuitive framework

    A deep exploration of the Sailboat Metaphor©, a unique framework that will give you the confidence to apply positive psychology in your work and make a remarkable impact in the lives of those you help.

  • Learn at your pace

    10+ hours of video content delivered in our seamless online learning environment where you can learn at any time, at your own pace.

  • A wealth of resources

    Includes three theoretical handbooks and three client workbooks, that you can easily refer to at any time to deepen your learning and refresh your expertise.

  • Powerful, practical tools

    More than 52 client exercises that translate the theory into meaningful interventions and time-saving tools.

  • Teach all materials included

    Extended usage rights for all materials (including hundreds of presentation slides and illustrations) that you can directly use in your own training programs.

Whats Included

Lifetime access to two online coaching masterclasses.

This collection includes access to two coaching masterclasses: Maximizing Strengths© and Meaning and Valued Living©.

Through engaging video-based lectures and additional reading materials, you will be immersed in the theory and practical application of how to help others uncover both what they are naturally good at and what they value.

Job Crafting Manuals Set.

Job crafting is the process of personalizing work to better align with one’s strengths, values, and interests. A well-crafted job offers more autonomy, deeper engagement and improved overall wellbeing.

This manual and the accompanying client workbook outline a 7-session coaching trajectory for you, the practitioner, to expertly guide others through their own unique job crafting journey.

Through mastery of the theory and application of the three types of job crafting⁠, you will be able to help others find opportunities and implement them to make any job more satisfying, rewarding, and meaningful.


17 Work & Career Coaching Exercises

Work is a huge part of our lives, yet many people find themselves in unfulfilling jobs.

This diverse range of science-based tools will help you coach others to identify opportunities for professional change and growth, improve their job satisfaction, and better navigate the ever-changing world of work.

All of the tools are rooted in science, draw from the latest research and insights from the field of positive psychology, and include references, practical advice, and a detailed description of how to use them. Created in collaboration with universities and experts around the world.

‘Finding Your Ikigai’ Exercise

A core tenet of Ikigai is that the secret to a long and happy life is to live with purpose every day.

This in-depth 25-page coaching exercise helps people discover sources of meaning and purpose in their lives and align them with their strengths, passions, and what the world wants to find their calling, or Ikigai.


Click on the images to see examples of what’s included.

About the instructor

It’s my mission to make your learning experience as valuable as possible.

Psychologist and researcher Hugo Alberts, Ph.D., attained his doctorate at Maastricht University in 2008. In order to make a bigger impact, Hugo quit his tenured professorship so he could dedicate himself full-time to helping professionals by sharing his science-based positive psychology products.

In addition to founding multiple businesses, Hugo is also highly sought after as an author, speaker, and coach whose work with PositivePsychology.com has now impacted over 150,000 practices in over 100 different countries.


Designed for Helping

This collection is designed for anyone who wants to make strengths, values and career coaching a part of their professional skillset, including:

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  • Coaches
  • Team leaders and managers
  • Workshop facilitators
  • HR professionals
  • Therapists
  • Clinical psychologists
  • Consultants
  • Healthcare professionals
  • Lifelong learning enthusiasts

Boost your career like these community members have:

  • Wow! I have just finished working through the new Maximising Strengths masterclass and must say it is just outstanding.

    As a Trainer and Coach, it is so beneficial to tap into a finished product that allows me not only to facilitate each session but broaden my own knowledge base. The research is outstanding and the activities brilliant – I can’t wait for the next Masterclass!

    Glen Murdoch | CEO and Founder The Life Coaching College
  • The Job Crafting Coaching Manual and workbook are excellent resources to help coaches and managers to support their clients or employees. They contain many diverse examples of the different ways to craft jobs. Every section also contains advice on how to apply the learnings, common pitfalls and risks, and helpful tips. The workbook activities are also supported by examples making it easy to comprehend from the client perspective. As a coach and as a manager, I would highly recommend this!

    Dael Gunterman | Personal Growth Coach & Senior Policy Officer
  • Dr. Alberts does a wonderful job bringing the benefits of maximizing strengths to life, using simple yet effective exercises, and adds a practical element that is truly relevant.

    Michelle Rios, M.A.
What you will learn

Learn to apply science-based strategies and
tools for improved client outcomes.

  • Introduction

    This module gives you an in-depth understanding of the field of positive psychology and second-wave positive psychology, providing a foundation for strength-based practice.

  • Meaning

    This module offers a comprehensive exploration of the concept of meaning in a theoretical context. You will gain a deeper understanding of the quest for meaning and how to assist others in their search.

  • Valued Living

    This module delves into values, highlighting their impact on human behavior. It introduces valued living, covers awareness, beliefs, motives, and expression of values, and emphasizes the ability to guide others in their exploration and alignment with their own values.

  • Strengths

    This module gives you deep insight into the concept of strengths, their key ingredients, and the interplay between strength, weakness, and learned behavior.

  • Strength Awareness

    This module will teach you how to use a diverse range of techniques to structurally increase awareness of personal strengths.

  • Strength Mindset

    In this module, you will learn the impact of the client’s beliefs on strengths and the importance of cultivating a growth rather than a fixed mindset on strengths.

  • Benefits of Strengths

    You’ll discover the widespread benefits of strength use and become able to assess and articulate how strengths can impact your clients in both the short and the long term.

  • Strength Development

    By introducing strength regulation and the pitfalls of underuse, misuse, and overuse of strengths, you will learn to effectively develop strengths to realize lasting change.

CE Credits

APA-Approved continuing education (CE) credits.

PositivePsychology.com provides continuing education (CE Credits) for psychologists and other mental health professionals.

This package equips psychologists with a total of 13 CE credits, accredited by the American Psychological Association.

In order to receive a certificate, you will need to complete every lesson and take a multiple-choice comprehension test.

Learn more about CE credits for psychologists
CCE Units

ICF-Approved. The gold standard in coaching.

Meeting your continuing education needs and committing to excellence in coaching just got easier!

A total of 13 CCE units are available for completing this program accredited by the International Coaching Federation.

Learn more about CCE units for coaches

How much does The Ultimate Ikigai Collection cost?

The combined price for all of the resources materials included is $1,650.00 USD.


  • Lifetime access to 10+ hours of self-paced video lectures
  • Three practitioner handbooks (ebook in ePub and PDF) for hands-on learning
  • Three client workbooks (PDF) so you can help participants stay committed to their learning trajectory and personal growth
  • Interactive community section so you can connect with fellow practitioners and share insights and experiences
  • 28 PowerPoint presentations so you can deliver professional teaching and workshops with our ready-to-use materials
  • 52 Science-based interventions for helping others unite their passion with purpose
  • Curated resources for you to help others enhance their understanding with recommended books, articles, movies, videos, and quotes
  • 13 CE credits or CCE units
  • Lifetime updates
  • Earn a certificate of completion
  • Extended usage rights (use the materials under your own brand)
  • 'Finding Your Ikigai' exercise
  • Ikigai Visual Booster pack
Buy Now
Enroll now

Get The Ultimate Ikigai Collection.

A complete set of time-saving resources to help clients identify their strengths, find meaning, and discover their place in the world.

Price: $1,664

$495 USD

We always respect your privacy and personal data.

Product Subtotal
The Ultimate Ikigai Collection  × 1 $ 495
Subtotal $ 495
Total $ 598.95
By continuing you agree to our terms and conditions
100% Satisfaction, 0% Risk, Money Back Guarantee.

Packages Available: 3/100

Deadline: Friday 29th September 2023

Limited-time bonus #1

Ikigai Visual Booster Pack

Want to stand out on social media and make your newsletters ‘pop’?

This Visual Booster Pack contains 14 beautifully designed illustrations that communicate complex concepts in a visually intuitive way.

Limited-time bonus #2

Earn a certificate of completion..

You can opt for a printable digital PositivePsychology.com Certificate of Completion at no extra charge simply by completing all of the lessons in these masterclasses.

“Ikigai brings you focus and direction, and serves as an anchor in your life. With ikigai in mind, you will not have to think twice about what matters to you, and hence you will know what to prioritize. We are bombarded with endless decisions to be made day after day, but knowing your ikigai will eliminate your insecurities about your decisions and allow you to make better ones. You will find that simple decisions, like how you spend your time, will automatically be made for you when you know your ikigai.”

Yukari Mitsuhashi, Journalist, Writer, and Podcaster

  • The Job Crafting Coaching Manual and workbook are excellent resources to help coaches and managers to support their clients or employees. They contain many diverse examples of the different ways to craft jobs. Every section also contains advice on how to apply the learnings, common pitfalls and risks, and helpful tips. The workbook activities are also supported by examples making it easy to comprehend from the client perspective. As a coach and as a manager, I would highly recommend this!

    Dael Gunterman | Personal Growth Coach & Senior Policy Officer
  • I have just recently finished the Maximizing Strengths course and it is one of the most engaging and powerful learnings I have been involved with. 

    I have often been an advocate of asset building in my clients.  The methodology used to focus and build on strengths has been something I have been looking for in a program.

    Michael Scarpone, MS, BCC, CEC, CHC | Consultant, Trainer, Scarpone & Associates Consulting
  • The Maximising Strengths Masterclass is a highly practical and engaging evidence-based program that turns the focus towards your core qualities and away from your weaknesses.

    I’ve expanded my awareness of my strengths and practiced utilizing them more in my daily life. I’m now ready to start offering strength’s based coaching and workshops to all my clients so they too can regain power in their lives.

    Charlotte Del Signore | Certified Career and Life Coach, Charlotte Del Signore Coaching
  • This has been a complete reboost in positive psychology for me. I now have so many ideas and practical tools to bring to my coaching and training business in Canada. I like that you have created a great environment to study positive psychology at an affordable price. The world is in great need 🙂 Thank you for what you do.

    Josephine Tite | Positive Psychology Coach
Money-back Guarantee

Our promise to you.

We want you to love our programs as much as we do and are confident that you will. However, if you decide that the program isn’t right for you, simply tell us within one week of the purchase date and we’ll be happy to give you a 100% refund.

100% satisfaction. 0% risk. Guaranteed.

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Your questions, answered.

This program includes two masterclasses, Maximizing Strengths© and Meaning & Valued Living©, a set of Job Crafting Manuals, 17 Work & Career Coaching Exercises and the 'Finding Your Ikigai' Exercise.

The investment is $495 USD.

You will gain a certificate for finishing both masterclasses.

A formal or informal training background in positive psychology is not essential in order to follow this program. We have a broad range of customers that include teachers, psychologists, life coaches, HR specialists, business leaders, and fitness coaches, etc.

Intermediate. Because this program introduces a new coaching method, you will develop a new set of skills to navigate the positive psychology landscape and apply what is required for your specific setting. This gives those who are new to the field a head-start and provides experts a new modality to add to their professional arsenal.

This program is 100% online, with videos and digital materials that you can download at any time.

Yes. All the content for this program has been developed by academics with both a scientific and practical background. Extensive science-based handbooks are also provided that include all references and credits to the work of researchers in the field.

There are no specific time frames or deadlines for completing this program. The learning environment and materials can be accessed online in your own time and completed at your own pace from the comfort of your own home or office.

This coaching method addresses human functioning at its most fundamental level. Therefore, this method is not restricted to working with any age group or target population. The sailboat metaphor is currently being used with juvenile delinquents, adults, employees, and regular coachees. As a practitioner, you can use the acquired knowledge and tools and adapt them if necessary so that they are suitable for your specific professional situation.

Yes! We are accredited by both the American Psychological Association (APA) and the International Coaching Federation (ICF). This program will equip you with 13 CE credits.

The price is in US dollars.

This program contains about 12 hours of content, and it also includes additional in-depth written materials such as practitioner handbooks, client workbooks, instructions, PowerPoint slides, and more. You can choose to follow all of the modules or complete only the ones relevant to your specific professional needs. Depending on how thoroughly you choose to study the content, the material provided in this masterclass will take approximately one week of full-time self-study.

Yes, but in order to promote good practice, please note that you are advised to use this masterclass, guiding materials, and the coaching method introduced within the boundaries of your professional expertise. For instance, if you are a certified clinician, you are advised to use the training within your field of expertise (clinical psychology). Likewise, a school teacher may use the tools in the classroom but it would not be advisable to use the tools provided for clinical populations.

This product was designed by a team of seven positive psychology academics and practitioners, with the help and expertise of some of the top researchers in the field. It’s an initiative of PositivePsychology.com, a collective dedicated to the power of positive psychology to improve lives in homes, offices, and communities everywhere. It was founded by Dr. Hugo Alberts and Seph Fontane Pennock.

Upon purchase of this product, you will be granted the Extended Usage Rights. In short, this means that you are allowed to use the materials in this masterclass and affix your own name and brand on the part of the materials aimed at the client in the context of your own business, practice, or professional services for teaching, coaching, counseling, and therapeutic purposes. When in doubt, please contact us at info@positivepsychology.com

No, unfortunately, it is not possible to pay in installments. The total amount can only be completed by credit card or PayPal on the checkout page in one go.

You are 100% protected by our money-back guarantee: if for any reason you’re not satisfied with the program during your first 7 days, we’ll refund your money. No questions asked.

Absolutely! Send Lucy an email at lucy@positivepsychology.com and she will gladly take care of you.