[NEW eBOOK] The 7 Pillars of a Profitable Practice

Discover how to get more clients, boost your authority and build the coaching practice of your dreams.

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7 Pillars of a Profitable Practice

How to build a profitable
practice in 7 steps.

95% of coaches make less than $100K/year. If you want your coaching business to survive and thrive, it’s best to start thinking like an entrepreneur.

The 7 Pillars of a Profitable Practice reveals the seven essential elements on which truly successful, scalable practices are founded.

This is a book for any coach or therapist who wants to positively impact the lives of many and have a profitable career doing so.


Reach more people,
help more people.

In this 200-page book, Seph Fontane Pennock shares a unique framework that you can apply to break through your income ceiling and grow your practice:

  • Scale your practice beyond one-on-one sessions
  • Increase your impact and help more people
  • Market your practice successfully and stand out as a coach
  • Establish multiple passive income streams
  • Turn your coaching job into a thriving, profitable business

What people are saying about The 7 Pillars.

  • This book precisely summarizes how to rethink a coaching practice as a coaching business. It feels like one is given a long-needed leg-up. Every practitioner who is on the lookout for a framework that walks one through the jungle of building a resourceful, state-of-the-art, online-driven and yet sustainable coaching business, should read this.

    Lennart Gehl, MSc. | Flow & High-Performance Coach
  • Seph’s The 7 Pillars of a Profitable Practice is a must-read for any coach wishing either to set up or dramatically to scale up their business. It is full of extremely practical and directly applicable advice. Seph shares his wisdom on finding your purpose, niche and ideal clients, on marketing and websites, and on leads, info-products and client retention. I read The 7 Pillars in one go, rethought my entire approach to coaching, and immediately redesigned my website.

    Anna Katharina Schaffner, PhD, RN, MSN, MBA | Coach, Writer, Professor of Cultural History, Certified Executive Coach
A note from the author

“A suboptimal website, sporadic social media posts, unpredictable monthly revenue, these are all signs that you can use a proven game plan.”

Discover how you can realize your vision for your dream practice in the latest book from author and cofounder of PositivePsychology.com, Seph Fontane Pennock.

  • Get more clients, the easy way.

    Learn how to attract more of your dream clients and become a lifelong source of value to them, rather than endlessly chasing half-hearted leads or wondering when the next referral will come along.

  • Scale your practice, help more people.

    Realize your full potential impact while creating multiple revenue streams. Escape the “hours for money” mindset and scale your practice using proven ideas for helping even more clients without more unpaid hours.

  • Earn with your own coaching programs.

    Clone yourself as a coach by creating your own scalable signature program. Learn a transformative framework for productizing your services and start earning more while working less.

  • Draw visitors to your website.

    Start getting noticed with a website that stands out from the competition. Turn more leads into clients with a funnel that converts and spend more time doing what you truly love: coaching.

  • Become confident in your pricing.

    Understand the key mistakes that hold even the most experienced coaches back from achieving their financial goals. Discover the pricing strategies that successful coaches use and put them into practice to break through your income ceiling.

  • Build your dream team, cost effectively.

    It's time to remove the biggest bottleneck to your practice growth: you. Learn the do’s and don’ts of assembling a dream team that will help you scale, freeing you up for the work that matters most.


Order, download, and
start reading right away.


$67.00 USD

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  • This book is brilliant. It’s refreshing to finally read a practical and pragmatic guide to building and running a successful coaching business based on real lived experience. As I have begun to implement these pillars into my business, I have noticed real positive changes. Thank you for sharing your learnings with us, Seph.

    Natasha Facci, BBA | Executive Coach, Facilitator
  • Above and beyond once again. A gift of great value for many at this time. Clear & simple pillars to go from a job to a business and deliver quality over quantity. So happy to have read this and to have a copy. The value this brings… I have not seen a book like this as of yet. Practice those pillars and many doors of success will open. Thank you 🙏 This can make an amazing difference in the lives of many.

    Kyna Teresa Teei | Author, Natural Therapist

Everything you need to grow a profitable practice.

Get practical guidance as you work on expanding your coaching practice. Communicate effectively with future clients, every step of the way. Turn website visitors into leads, leads into clients, and clients into lifelong ambassadors.

Buy now

Take a look inside…


Answers to common questions.

The 7 Pillars of a Profitable Coaching Practice introduces a framework for building a successful, scalable practice by helping you think like an entrepreneur as well as a helping professional. You will learn how to implement these building blocks or “pillars” into your business to attract more clients, run your practice more efficiently, and scale up your practice successfully. Whether you are building a new practice from scratch or an established practitioner hoping to increase your impact and revenue, this eBook will give you a step-by-step framework for doing so.

We currently only offer a digital version in PDF and ePub format.

No. This book is only available from this page on the PositivePsychology.com website.

Yes, there is. You can add the audiobook to your order during the checkout process.

Absolutely not. The 7 Pillars is a perfect introduction to building and marketing your business when you have no entrepreneurial or digital marketing experience. This eBook is full of practical and directly applicable advice that can be implemented by any coach who wants to make sure their business stands out and thrive in a busy online marketplace.

It is not necessary to have your own coaching practice (yet) to benefit from The 7 Pillars framework. As a matter of fact, if you are armed with this knowledge before you start, you can prevent making a lot of mistakes that starting coaches typically make. It is very beneficial to at least have an idea of the kind of people you want to help and what you want to help them with.

Yes, you can request a refund within seven days of purchase if this eBook isn’t suitable for you.

Our customer success team is always available and happy to help you along. Just send them an email at info@positivepsychology.com.